The poop emoji was born in Japan in 1997 and launched a generation of cute poop. This is the cute poop decade.

The poop fad connects with unicorns, unboxing videos, toys, marketing, Apple, the changing role of girls, slime, ice cream, emoji, glitter, Google, and middle-age people’s difficulties having bowel movements.

Unicorn poop: How did excrement get cute? [Decoder Ring]

Mitch Wagner @MitchWagner