Is Texas Southern, Western, or Truly a Lone Star? [Texas Monthly] Texas was a Confederate state, but a century ago it launched a marketing campaign to distance itself from Dixie and rebrand as Western – escaping from "the burden of Southern history." Texans immersed themselves in cowboy lore – hats, shirts, boots music. "Which is strange, [because] throughout much of the nineteenth century, polite Texans regarded cowboys with contempt, viewing them as unlettered ruffians with dirty jobs." Later, cowboys were romanticized as "chivalrous knights-errant and exemplars of rugged American individualism."